Karuka Cultivating Craftsmanship, Celebrating Heritage

We are Ashray ! For over two decades, we have dedicated ourselves to empowering underprivileged and marginalized communities across India. Through hands-on fieldwork and skill development initiatives, we've discovered the immense potential within Indian handicrafts and the artisans who craft them.
With this vision, we have built Karuka – a platform that stands for authentic craftsmanship. Karuka—evoking the spirit of upliftment and transformation—represents more than a brand; it’s a tribute to the artisans who are the custodians of India’s cultural soul. Often working in anonymity, these master craftsmen shape tradition with their hands, weaving stories, culture, and beauty into every piece they create, proving to be a living testament of the heritage passed down through generations.
At Karuka, we are committed to empowering these artisans by providing them with a platform where their artistry is celebrated and sustained. By providing fair and equal opportunities, we ensure that their cultural contributions are not only preserved but thrive in the modern world. Karuka plays a pivotal role in bridging the past and future, safeguarding tradition while empowering artisans to build a legacy that endures, allowing art to continue telling its story for generations to come.